Hello! My name is Johanna
and I love makeup!
In the last 10 years, I have spent more time than I like to admit cross-referencing products from EWG’s Skin Deep database with reviews on sites like Makeup Alley, Sephora, Ulta, and Amazon. It has become a bit of an obsession 🤭.
During my research, I am always amazed at how the top beauty supply chains in the US have begun to market certain products as “clean.” It doesn’t take too much investigating to find out (gasp) that these products are not always that “clean.” For one thing, most of these products have “fragrance,” which is a problem (you can read about it here, here, and here).
For me, it is all about minimizing the layers of harmful chemicals, so they do not build up on my skin or inside my body. We deserve to be fully informed of the risks that come with certain ingredients and to make purchase decisions that minimize that risk.
At the same time, as I age, I really want my makeup to perform well (i.e. not settle into lines & creases or accentuate texture). To complicate matters, it is hard to find clean products that don’t accentuate texture as we age. When I was younger, it was easy to find nontoxic makeup that looked cute, but it has become more of a challenge as I have gotten older.
I am always on the lookout for the next truly “clean” product that will blow me away. Finding one that is effective AND nontoxic is hard to do.
I hope this site is helpful to my fellow health-conscious makeup lovers! What are your favorite low-toxicity products? I’d love to hear from you!